Getting "Just Right" Clients to Your Website.

Unlike traditional SEO, this webinar is based on holistic and conscious driven strategies.

You will leave with a comprehensive search strategy ‘blueprint’ to bring clarity and focus to the mystifying world of search.

‘Presence in Search’ provides a step-by-step process to create an online presence that is authentic, heart-centered and powerful.

I would venture to guess most of us have a hard time answering those three questions.

When I work with my clients, I take them through the questions a little differently. Here’s what I ask:  What do you want to be known for? Why is that important you? Whose pain do you want to help solve and how are you uniquely qualified to do so?

Start thinking about what you want to be known for rather than what you do.

Let me give you an example. Suppose I just met a woman at a networking event and I ask the usual, what do you do question.  She says, ‘I’m a business writer’, or she has learned some elevator pitch that sounds canned. 

Imagine if she said, “I write online sales letters for small business owners but what I’m really known for, is my ability to write with an authentic voice and connect emotionally with prospects. You would be amazed at the impact that has on conversions”.  

There’s a subtle shift from a pitch to a conversation.

When you start focusing on what you want to be known for, you tie what you do to your expertise and to your unique qualities or differentiators. 

When you are clear about who you are, it is easier to shift the focus on who you help and how, your ideal client. 

I love the questions, no matter what form they take, because they draw us to a place of getting clear and focused. We need these conversations and to learn from each other. 

As Ernesto Sirolli said so beautifully, "The death of the entrepreneur is solitude, if you're alone in business, you'll die." 

If you have ever been a people pleaser, that conditioning will be reactivated in the process of bringing something authentic and personal to the world. 

When you move into doing work you are called to do ---it is easy to get caught; because you get attached to the outcome. 

I encountered this fear when I started sharing more authentically and developing the Presence in Search course. If I bring my deepest truth.... my most authentic self to the table and that ‘me’ is rejected...where will I go?  Where can I hide.... what can I do? If I’m really me.... if I am not trying to please or be like the person you want me to be and that is rejected...and so the mind spins. 

I went through a couple weeks of being afraid to write about my work and wanting to hide, but it was too late to turn back. I had already shared too much. 

I wanted to bring this up because I was just reading a great post over on Marketing for Hippies that touches on some of this experience. You should go read the post, it is really honest. 

If you don't read the post, here's the gist of what got my attention: Tad Hargrave and friend are engaged in chat. They are brainstorming about all the different ways to approach a hub and build a relationships when the dialog turns to the fine-line of connecting and promoting and being a suck-up. Tad talks about how ‘serving people’ can be a subtle way of ‘trying to get something’. 

He says, "I think there’s also a subtle wrinkle here of not being a suck up. not coming to them from a needy place."

It is tricky because it is a human characteristic to want to connect with others, but the ego can get in and hijack the situation when it sees it can get 'more' from that connection. 

We end up 'needing' something (approval, status, sales, etc.) and the person we are trying to connect with, smells the intention and runs. 

What do you think? I'd love to hear your comments and what you do to keep the balance between allowing yourself to need people and not attaching or grasping to outcomes. Have you ever written an article or blog post that was deeply personal and then feared rejection? Do you find it easy to connect with others online without needing something from them? 

You let ideas and creativity stir your soul.

When you recognize your own voice and move towards that; you feel the rush of freshness.

You use work as an expression of your deepest truth.

You blog regardless of your number of readers.

You share your passion and findings selflessly.

You connect with others without losing sight of who you really are.

You inspire yourself as you allow yourself to be inspired by others.

Here's more inspiration to end a beautiful week...enjoy!

Post today by  Oriah Mountain Dreamer on Facebook.

It’s not about figuring out what Big Thing you are here to do.

It’s about recognizing what is life-giving & turning your face in that direction.

It’s about letting yourself be drawn by that which feeds your heart & soul, about being present enough to turn away from that which has no life for you ~ to turn toward that which makes you open & open & open- like a blossom reaching toward the sun, rooted in the earth.

Tami Smith
Searchologist
www.targetedtrafficstrategies.com

Targeted Traffic Strategies for Solopreneurs and Personal Brands.

It has been an incredible year of growth and transformation.  I hit bottom a couple of times... I'm sure everyone has their own experience of hitting bottom but my experience was one of coming to the end of myself. Dropping all notions of what I should be, or need to be, in order to have worth. It was a year of work... a lot of messy, personal work!

 I am so grateful for the people who have been a part of my life this past year!

My girlfriends - women of compassion and strength: Gwen, Kim and Wini

Denise of Flaunt Inc! for her encouragement and positive attitude

Three special clients who have become dear friends (really don't know what I would do without their wisdom and friendship)
Katherine Burks
Jenny Capella
Pam Hoelzle

My writing coach: Lynda McDaniel

My clients who are amazing entreprenuers and examples of passion at work:

• Matthew Lewis - Where Ya At Matt
• Cristie Champlin - Cristies Pix and http://thirstquest.com/
• Gayla Moore of Blush Salon
• Julian Michael of Kreate Brand and JMIpix
• Madsen Medical Spa - (thanks to you I look and feel great - I can wear my bikini again!)

For daily doses of inspiration and heart-warming connection
Lynn Baldwin-Rhoades of PowerChicks
McCall Erickson of Loving Life At The Edge
 
There are many other people, including my beautiful family and my beloved that have been supportive, compassionate and accepting! Truly the best gift I could ever receive!

My Christmas wish is to give back to all those who have blessed me this past year. To give of myself with openness and strength. To give out of an abundance; not out of need for anything in return.

My confession is I've played small. I've wanted approval and acceptance from those around me. I've asked others to give me what I couldn't give myself. I'm learning that compassion starts with being compassionate to myself first. I'm learning how to nurture myself, then I can give freely.

Merry Christmas to All,

May you surrender into the beauty and truth of who and what you really are!